Ads: Now Bigger and Badder Than Ever March 10th, 2009
Apparently, when something is not working, the solution of to double its size and pray. A great number of OPA (online publishers association) members, 27 exactly, are working on some new ad formats. Big, large, wide, tall, ad formats. Forget the little 123×125 ads you find on TechCrunch. Welcome to reader hell, welcome to the new sizes.
Let’s start with their numbers: (quote of OPA via Silicon Valley Insider)
- The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
- The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
- The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.
970×418? Many people only run monitors that are 1024×768! That is a rather terrifying percentage of their screen merely for an ad. Can we agree, that more of a bad thing, is not good? I refuse to allow for this on any web property that I control. Any web property that will so abuse their readers, should be boycotted complained to in the name of keeping the internet usable.
We need a new way forward.
Posted in Uncategorized | Comments (1)
March 10th, 2009 at 11:26 am
I am pretty supportive of ads, you have to pay the bills somehow.
But this is ridiculous and going way over board and as a person with a small screen resolution that would kill me.
Beating a dead horse with a stick will do absolutely nothing for the industry.